Man Films Himself Giving Abercrombie Kids Clothes to the Homeless

Abercrombie & Fitch

Abercrombie Kids is the kind of store in which parents go to find their kids stylish clothes that are certain to make them a little bit cooler. While most parents don’t want their kids to feel they have to dress a certain way or look a certain way to fit in, the CEO of Abercrombie is behind this amazing video of a man spreading his good deeds all over the city of Los Angeles. No, it’s not because Abercrombie’s CEO wants to do good things or be a good person. He simply inspired a man who essentially thinks he’s a jerk to go out and show the world he feels that Abercrombie clothes are not too good for anyone – including the homeless.

Mike Jeffries is the CEO of Abercrombie, and he made a public statement back in 2006 that he’s not a fan of embracing size “large” and bigger in his stores because he feels “not so cool” children and women who wear big sizes should even wear the clothes he sells through his brand.

“We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes…are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody; young, old, fat, skinny…That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people,” summarizes what Jeffries had to say.

That comment did little to impress a writer in LA, who made it his business to show the world that Abercrombie Kids and Abercrombie and Fitch are not too good for anyone – including the 67 percent of Americans who wear a size large or bigger.

The writer then went to his local thrift shops and purchased all the Abercrombie apparel he could find – and donated his own – and donated them to all the homeless people in LA’s skid row district. He doesn’t think it’s fair to discriminate against shoppers, or insinuate that people who aren’t perfect shouldn’t shop in certain stores. He then filmed himself giving away all the Abercrombie clothes he could in 2013 and encouraged people to do the same; film themselves giving Abercrombie clothes to the people who could be considered the least cool around – the homeless. He even created a hashtag for the occasion #FitchTheHomeless.

Here’s the amazing video that you just have to see:

Photo by Kevin Lee/Getty Images


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