Five Things You Didn’t Know about The Children’s Place

The Children’s Place is one of the most popular retail stores in the country. Many parents shop here for their young children because the clothes are affordable, stylish and loved by both parents and their children. There seems to be a Children’s Place location in every mall in the country. Believe it or not, there isn’t one everywhere, but they are in many places. Read on to find out a few interesting facts about the retail chain you might not already know.

The First Children’s Place

Opened in Connecticut in 1969, the very first Children’s Place store was designed by two Harvard grads who didn’t want to work for anyone else. They sold clothes and toys for kids, and had no idea just how big their concept would become. It was a store that struggled at first, and took many years to succeed.

The Store Made No Profit for Years

It’s difficult to believe, but the very first Children’s Store location did not make a profit for more than three years. It was a poorly designed mix of toys, apparel and accessories that did not sell well together, and it took the two men who opened the store three years to figure out what to sell and how to sell it so that they could make some money.

Children’s Place Owns Disney Stores

This is something not many people are aware of. In 2004, the retail giant purchased the Disney Stores you once found in the malls across America. The Disney stores were really struggling, and the company was working hard to ensure that they could succeed. CP pays a licensing fee to Disney now, and the stores are more successful than ever.

It’s Cheaper Than Competitors

The biggest competitors of The Children’s Place are Gap Kids and Babies R Us and Gymboree. What makes this particular brand so successful in comparison to the other stores, however, is the fact that The Children’s Place keeps their prices lower and more affordable for more families to enjoy. This is what keeps it competitive and in demand.

The Children’s Place Employs More than 21,000 People

What’s really great about this store is the number of people who work here. There are more than 5,000 full-time employees and more than 16,400 part-time employees. This is good news for people because it’s a store that brings in not only revenue, but also many jobs across the country. Full-time employees are paid nicely and receive great benefits.

(Photo by Spencer Platt/Getty Images)


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