Devin J
When TikTok lights up over a beauty product, it’s easy to get caught in the glow. But trends fade—good formulas don’t. These viral picks have the receipts to back them up, with glowing reviews and repeat buyers. If you’re ready to try what everyone’s buzzing about, this list won’t disappoint.
Rare Beauty Soft Pinch Liquid Blush
Selena Gomez’s brand shook the scene with this ultra-pigmented blush. A single dot blends effortlessly and lasts all day. TikTokers love how it melts into the skin for a natural flush, and reviewers say it competes with luxury formulas at a more affordable price point.
Maybelline Lash Sensational Sky High Mascara
This drugstore mascara became a TikTok legend for a reason. The flexible wand lifts and separates lashes without clumping. Beauty lovers consistently rave about its lengthening magic and how it doesn’t flake throughout the day. It even beats out pricier mascaras in long-term use.
E.L.F Power Grip Primer
Many call this an affordable dupe for a high-end sticky primer. It grips makeup like glue while hydrating the skin underneath. It’s praised online for delivering a smooth canvas and long-lasting foundation wear. Reviewers keep coming back for its performance and price tag.
Charlotte Tilbury Flawless Filter
This complexion booster delivers a soft, candlelit glow with or without foundation. TikTok creators love using it as a base, highlighter, or mix-in. Users say it blurs pores without masking the skin, and it’s one of the rare splurges they claim lives up to every penny.
Dyson Airwrap
Yes, it’s a splurge, but TikTok made it a phenomenon. Reviewers say it cuts styling time in half while making hair feel healthier. The Airwrap uses air—not extreme heat—to style hair into bouncy curls or blowouts. Users also highlight how it minimizes damage over time.
LANEIGE Lip Sleeping Mask
This cult-favorite lip treatment frequently appears in GRWM videos. The buttery texture and subtle scents make it a bedside essential. TikTok beauty lovers praise its ability to restore chapped lips overnight. With consistent use, people report a visible difference in softness and hydration.
The Ordinary AHA 30% + BHA 2% Peeling Solution
The iconic red exfoliating mask went viral for a reason. Reviewers credit it with smoothing rough texture, brightening tone, and reducing breakouts. TikTok users further appreciate the instant-glow effect and how it mimics spa results for under $10. Do not forget to patch test before using this product.
Revlon Oil-Absorbing Volcanic Roller
This reusable face roller exploded in popularity for its mattifying magic. TikTokers show it in action—removing shine instantly without disturbing makeup. Influencers say it’s a must-have for oily skin and appreciate that it’s both portable and eco-friendly.
Essence Lash Princess False Lash Effect Mascara
A drugstore mascara that delivers serious volume? TikTok says yes. Reviewers love how it creates the look of falsies without flakes or smudges. The dramatic effect and wallet-friendly price make it one of the most repurchased viral products in the mascara aisle.
Tower 28 SOS Spray
Marketed for stressed-out skin, this hypochlorous acid mist calms flare-ups. Creators with acne-prone or sensitive skin swear by its soothing effect. Users note it’s fragrance-free and layers effortlessly with other skincare. It’s a surprise hit, especially for those dealing with redness or irritation.
Drunk Elephant Bronzing Drops
These golden drops add warmth and glow to bare skin or foundation. TikTok beauty routines often feature them for that “just came back from vacation” look. People say they blend seamlessly and don’t streak. Many fans also mix them with skincare for a custom tint.
E.L.F Halo Glow Liquid Filter
Praised as a dupe for Charlotte Tilbury’s Flawless Filter, this drugstore impressed TikTokers instantly. Reviewers love its skin-smoothing finish and hint of shimmer. It’s become a staple under makeup for a radiant base or even worn solo for a healthy-looking complexion.
Anastasia Beverly Hills Brow Freeze
Slick brows have had their moment, and this clear wax has helped lead the charge. TikTok tutorials show how it locks hair in place without feeling crunchy. People love the strong hold and natural finish, even on sparse brows.
Milani Baked Blush In Luminoso
This peachy-pink blush continues to trend thanks to its flattering glow. Reviewers say it flatters most skin tones and delivers that fresh-faced look with a single sweep. TikTokers love its baked formula for the soft sheen and color payoff.
Makeup By Mario Soft Sculpt Shaping Stick
Cream contour meets user-friendly packaging in this stick. TikTok beauty tutorials highlight how easily it blends, even for beginners. Influencers love the brush attached to one end and the buildable pigment. It’s become a favorite for fast, natural sculpting.
Glow Recipe Watermelon Glow Niacinamide Dew Drops
This skincare-makeup hybrid gives skin a wet-look glow without shimmer. Beauty creators note its lightweight feel and long-term brightening benefits, mainly when used regularly in a morning routine. TikTok creators apply it under the foundation or wear it alone for radiance.
Tatcha The Dewy Skin Cream
The luxury price tag didn’t stop TikTok from making this a bestseller. Reviewers describe it as ultra-nourishing and ideal for dry skin types. The rich texture and signature glow make it a winter staple. Many say a little goes a long way for lasting hydration.
Olaplex No. 3 Hair Perfector
This at-home treatment went viral for repairing damaged strands. TikTok hair tutorials highlight its smoothing and strengthening results. Many users credit it with restoring the softness and shine between salon visits. Consistent use shows noticeable improvement, especially for bleached or heat-styled hair.
COSRX Advanced Snail 96 Mucin Power Essence
Though the ingredient raised eyebrows, this essence earned serious skincare fans. Reviewers report improved texture and smoother makeup application. TikTokers say it plumps and hydrates like nothing else. The slippery texture takes some getting used to, but the results speak volumes.
Saie Glowy Super Gel
This lightweight gel gives skin an instant radiance boost. TikTokers wear it under foundation or mix it in for an all-over glow. Reviewers love the barely-there shimmer and hydrating feel, making it a go-to base for dewy makeup looks or fresh, bare skin.
Comments
Loading…