Camille Moore
BlendJet is recalling 4.8 million BlendJet 2 Portable Blenders after dozens reports of injuries and property damage related to the units overheating and catching fire, as well as the blenders’ blades breaking off while in use.
The recall announced Thursday includes 4.8 million BlendJet 2 Portable Blenders sold at Walmart, Target and Costco stores in the United States, plus around 117,000 sold in Canada.
According to a notice posted by the U.S. consumer Product Safety Commission, the company received approximately 329 reports of the blades breaking while in use, with one report of a laceration injury as a result. The company received 17 reports of overheating or fires resulting in property damage claims of approximately $150,000, and 49 reports of minor burns.
Consumers are advised to immediately stop using the recalled blenders. According to the company, units where the first 4 digits of the serial number are between 5201–5542 must be identified through the use of the “Is my BlendJet 2 Recalled?” tool at www.blendjet.com/safetyandrecall.
In order to receive a free replacement for the BlendJet 2 base unit, consumers will need to “remove and cut the rubber seal from the base of their recalled blender into three or more pieces and upload or email a photo showing the serial number on the bottom of the unit and its rubber seal in pieces” to BlendJet at www.blendjet.com/safetyandrecall or [email protected].
Over the summer, Consumer Reports conducted an investigation into the BlendJet 2 Portable Blender based on the number of complaints lodged about the product. In a durability test, Consumer Reports said the blender’s blade assembly “broke off completely.”
“We are concerned by the number of complaints and the severity of issues consumers are reporting about the BlendJet 2,” said Ashita Kapoor, CR’s associate director of product safety. “Combined with what we saw in our labs, the data has prompted us to ask the government to take a closer look at this product and to advise consumers to be aware of the safety issues raised.”
Blendjet, the innovative brand known for its portable blenders, has seen a remarkable surge in sales, thanks in part to the growing trend of health-conscious consumers seeking convenient solutions for nutritious meals on the go. Capitalizing on the demand for ease and efficiency in food preparation, Blendjet’s sales have been bolstered by strategic marketing campaigns, including social media influencers and targeted ads that showcase the product’s versatility and ease of use.
The company’s success is also attributed to its commitment to product quality and customer satisfaction, which resonates well with a market segment that values both practicality and reliability. With a range of colorful and compact designs, Blendjet has managed to create a strong brand identity that appeals to a diverse customer base, from fitness enthusiasts to busy professionals, further fueling its sales growth.
TMX contributed to this article
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