Harper Hall
The ’90s were a transformative era for beauty, filled with iconic looks that are making a big comeback in 2025. With an emphasis on individuality and experimentation, these trends encapsulated a unique blend of boldness and subtlety. From the frosted lip gloss that added a touch of shimmer to every smile, to the thin, high-arched brows that framed faces with elegance, the ’90s offered a variety of styles to express oneself. As fashion cycles back, these nostalgic beauty moments return with a modern twist, blending classic charm with contemporary flair. Here are eight trends everyone is reviving in 2025.
1. Frosted Lip Gloss Comeback
Remember the allure of frosted lip gloss? It’s shimmering back into the scene with its unmistakable icy sparkle. The ’90s saw lips bathed in sheer, shimmering glosses that caught the light with every smile. Now, in 2025, these frosted finishes in hues of pale pinks and clears are everywhere.
Whether worn alone or over lipstick, the gloss brings a youthful glow and a nostalgic nod to simpler times. Beauty enthusiasts are embracing this trend, finding joy in its playful yet sophisticated shine.
Pair it with a minimalist makeup look or a dramatic eye — either way, the frosted lip gloss is unmistakably back in vogue.
2. Thin, High-Arched Brows
Brows in the ’90s told stories of grace and precision, with their thin, high-arched elegance. Fast forward to 2025, and these brows have made a soft yet bold comeback.
While the trend once favored overly plucked, severe lines, today’s version is more refined and gentle. The arches remain, but the lines are less stark, creating a harmonious balance.
This trend allows for a neat, sophisticated frame to the face, accentuating the eyes and enhancing facial expressions. It’s a tribute to iconic figures of the past, with a modern, graceful twist.
3. Matte Brown Lipstick
Matte brown lipstick was more than a trend in the ’90s; it was a statement. This versatile hue returned with vigor in 2025, capturing the essence of natural beauty.
From tannish nudes to rich mochas, these shades offer a ‘your-lips-but-better’ vibe that’s both understated and impactful. Whether worn to the office or a night out, matte brown lips convey a confident, timeless sophistication.
The matte finish adds a modern touch, ensuring longevity and comfort. It’s a testament to the enduring appeal of neutral tones, proving that classic never goes out of style.
4. Sheer Layered Eyeshadow (Taupe + Pastels)
In the realm of eyeshadows, the ’90s were all about dreamy, sheer layers. Muted taupes and pastels were artfully blended to create soft, ethereal looks that are making waves again in 2025.
This trend emphasizes subtle elegance with a touch of whimsy. The layering of shades like lavender or washed-out pink over a base of taupe adds depth without overwhelming.
Perfect for both daytime and evening, these eyeshadow combinations highlight the eyes in a delicate, flattering manner. It’s all about capturing that effortlessly chic aura that defined a decade of style.
5. Brown Eyeliner Instead of Black
The switch from black to brown eyeliner is a subtle yet powerful shift. In the ’90s, this choice brought a gentler, more approachable definition to the eyes.
Fast forward to 2025, and this trend is back, celebrated for its understated charm. Brown eyeliner creates a softer line that enhances the eyes without overpowering them.
This versatile tool complements any eye color and skin tone, making it a favorite in many beauty arsenals. Whether for a smoky eye or a clean, precise line, brown liner brings an understated elegance that’s hard to resist.
6. Crimped or “S” Wave Hair
Hair in the ’90s was all about texture and volume, with crimped or “S” wave styles leading the charge. These looks are back, offering a nod to playful, carefree days.
In 2025, the trend returns with a modern twist, using gentle crimps or finger waves to add body and movement. Whether you opt for tight crimps or loose waves, this style adds personality and flair.
Ideal for any occasion, crimped hair is versatile and fun, effortlessly transitioning from casual to chic. It’s a celebration of texture, bringing vintage charm to the present.
7. Minimal Blush, High Placement
In the realm of blush, the ’90s took a less-is-more approach. Rather than heavy applications, blush was applied minimally, often high on the cheeks.
This trend, revived in 2025, is all about creating a soft, natural flush. High placement toward the temples lifts the face, adding a youthful, fresh glow.
With a focus on delicate application, the result is airy and subtle, allowing the skin’s natural beauty to shine. It’s a testament to the power of simplicity, proving that sometimes, less truly is more.
8. Small Hair Accessories (Claw Clips, Butterfly Clips)
Tiny hair accessories were the unsung heroes of the ’90s, adding flair and personality to any hairstyle. In 2025, these playful accents are back, capturing the essence of youthful creativity.
Claw clips, butterfly clips, and mini barrettes offer endless styling possibilities, from securing updos to adding decorative touches to loose hair. Their charm lies in their simplicity and versatility.
Perfect for all ages, these accessories infuse a touch of nostalgia into modern looks, proving that small details can make a big impact. It’s a fun way to experiment and express individual style.
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