2. Being a Blindingly Loyal Customer
If you and your family has been with XYZ insurance company since forever, you may feel disloyal shopping for a better rate elsewhere. If you got a good rate in the beginning, but your premiums are heading upwards each year for no verifiable reason, it is wise to look around and see what else is out there. This goes for your auto mechanic, hairdresser, doctor, gardener or any one else who provides services that you use on a regular basis. The repeated mistake is being overcharged, but thinking that it’s rude or unkind to comparison shop under the misguided notion that you owe that provider your loyalty.